In 1972 SAZABY LEAGUE, Ltd. founder Rikuzō Suzuki started importing pieces of well-used furniture he found in Europe for sale in Japan, an unfamiliar practice yet to take root in country. Attractive yet affordable products adding a bit of fun luxury to the home came to be accepted widely as a new value. This is how The SAZABY LEAGUE DNA we cherish to this day was formed ~ an everyman/woman’s perspective, new value proposals and the will to put thrills into motion.

Afternoon Tea was launched in 1981 to introduce new lifestyle suggestions, offering Japan’s first scones and tea from the pot in a combined eatery/merchandise environment which today has become prevalent. By exposing visitors to our stores to goods and services they had never experienced and stimulating their interest with our all-inclusive approach to food, clothing and shelter, we set the grounds for our lifestyle proposals.

The SAZABY LEAGUE went on to welcome attractive foreign brands including agnès b., STARBUCKS, Ron Herman and Flying Tiger Copenhagen into the Japanese market, besides coming up with such original brands as agete, ANAYI and ESTNATION. As creative retailer The SAZABY LEAGUE continues to break creature comfort barriers to propose what we feel are
"It's a beautiful day" lifestyle suggestions.

Cultivating our ability to continuously offer half-a-step-ahead lifestyle suggestions,
The SAZABY LEAGUE will pursue the challenge to thrill the world.