Afternoon Tea was launched in 1981 to introduce new lifestyle suggestions, offering Japan’s first scones and tea from the pot in a combined eatery/merchandise environment which today has become prevalent. By exposing visitors to our stores to goods and services they had never experienced and stimulating their interest with our all-inclusive approach to food, clothing and shelter, we set the grounds for our lifestyle proposals.
"It's a beautiful day" lifestyle suggestions.
Cultivating our ability to continuously offer half-a-step-ahead lifestyle suggestions,
The SAZABY LEAGUE will pursue the challenge to thrill the world.
As you go about your day,
we would like to be the ones to bestow
a little of happiness with a kind smile,
knowing that it’s a beautiful day.
As a creative retailer,
we inspire a lifestyle that stays just a bit ahead
and continues to add new value to everyday life.
Exhibit integrity in all that you do
Envision a team of all stars rather than individual superstars
Work to build up all of those around you